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5 tips for using categories and tags for blogging – 5 Business Rules

By Nicole Krug,

November 4, 2019
One aspect of blogging that people struggle to understand is how to use the categories and tags on their blogs. In this episode of 5 Business Rules, Monika Jansen and I share five tips to help you properly utilize categories and tags when blogging. Spend 4 minutes watching the video or read on for the tips.

Use categories and tags as a taxonomy, or way of organizing content

By having your content well-organized you make it easier for users to navigate your blog. Much like a book’s table of contents, categories and tags can help guide users to the information they want. In the same way similar types of food are grouped together in the grocery store, you want similar posts to be grouped together on your blog.

Choose several broad categories to use on your blog

For Social Light I use five categories:

  • email marketing
  • websites
  • SEO
  • social media
  • small business (a general category for anything that doesn’t fit neatly in the first four)

Using very broad categories will organize your blog posts into a few high-level groups, then you can use tags to drill down further within each group.

5 tips for using categories and tags for bloggingTags don’t really do that much for SEO

Remember that tags are a way of organizing content for users – they’re not terribly useful from an SEO perspective.

In other words, you shouldn’t expect to see a sharp increase in blog traffic by putting ten tags on every piece of content. The only thing you’ll accomplish by doing this is create a bunch of tags that include just one blog post, which can ultimately annoy your users.

Don’t let Google flag you for duplicate content

So what’s the harm in having a piece of content with ten different tags? Well, it means this single piece of content will be posted once for each tag.

In other words, if you have three tags attached to this blog, that are not used anywhere else, it creates three additional versions of this post – one for each tag. This is considered duplicate content on your blog, and this is something that Google really dislikes.

One category per post, five tags max

Back to the book analogy; just as anything that happens in a book must be assigned to one chapter, so too must a blog post be assigned to one category. As far as tags go, you should never use more than five of them for one piece of content. In fact, you’re better off using no tags than using too many.

 

Still have questions about categorizing and tagging your blog? Reach out now and we’d be happy to help!

Tagged:blogsbusiness rulesdigital organizationgoogle ranking factors

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