Those last two seconds you used to read the title? That’s it. There it was. You have less time than that to grab a social media user’s attention as they scroll through their feed. Making the most of these micro-moments matters. So, your content needs to work… hard. Video content is not only a reliable…
Many people find Pinterest useful in their personal lives for sharing and discovering ideas, but when used properly for business it can provide just the boost your company needs. In this episode of 5 Business Rules, Monika Jansen and I share five tips that can help you power up your Pinterest account. Spend 4 minutes…
The social media landscape is constantly evolving, and part of this evolution is the introduction of new features by the major social media sites. In this episode of 5 Business Rules, Monika and I go through the latest social media updates that you should be aware of. Spend 4 minutes watching the video or read…
Are you one of those business owners that feel like you have to be on social media? I mean everyone is on social media, right? So you have to be too. I won’t lie; back around 2010 I sold a lot of social media services that way. Social media hadn’t quite reached saturation yet but…
I’ve talked before about the importance of social media engagement, so I wanted to follow up with some specific ideas on how you might go about increasing the amount interaction on your social media channels. As a reminder, if you’re not actually planning to be social (i.e. interactive), you’re unlikely to get much engagement. So…
The idea of tapping into social media influencers to help your brand grow, has always been a popular one. Many companies, both large and small, like the idea of leveraging a social media influencer in theory, but practically they have no idea what that means or how to go about it. Despite that fact that…
If you’ve been doing a lot of reading on social media trends and have decided that being successful on social media this year has the likelihood of world peace, take a breath. It’s really not that bad. Yes, social media changes every day. And yes, between apps, algorithms and ads, some days it feels like…
For years, one of the greatest draws of social media was a “free” way for brands to promote their products and services. With Facebook leading the way to a pay-to-pay model and the fact that every social platform has advertising options, the days of free social media are long over. Surprisingly, that may not be…
One of the biggest challenges for businesses using social media is figuring out what the heck to talk about. You want to be relevant, and participating in trending conversations can help you connect with your audience. Step it up a notch by offering a unique perspective on the topic and you’ll see your engagement soar.…
Raise your hand if you think that a social media strategy and a content strategy are the same thing. I’ve heard a bunch of people use the terms interchangeably, but a content strategy, is only a piece of your larger social media strategy. When planning your social media strategy you should be thinking about everything…
Let’s get some of the basics out of the way early. If you’re asking yourself: Does my company really need to be on social media? The short answer is yes. BUT there are so many ways to answer this question and things to consider. First off, if your definition of social media is Facebook, then…