Are you one of those business owners that feel like you have to be on social media? I mean everyone is on social media, right? So you have to be too. I won’t lie; back around 2010 I sold a lot of social media services that way. Social media hadn’t quite reached saturation yet but…
Brand advocates. Social media influences. Engagement rates. Niche targeting. Is your head already spinning from the jargon? Take out the marketing terminology, and the concept becomes pretty simple. A brand advocate is someone that is spreading a positive message about your company. This could be through: Traditional word-of-mouth sharing Posting on review platforms like Yelp Sharing…
I’ve talked before about the importance of social media engagement, so I wanted to follow up with some specific ideas on how you might go about increasing the amount interaction on your social media channels. As a reminder, if you’re not actually planning to be social (i.e. interactive), you’re unlikely to get much engagement. So…
The idea of tapping into social media influencers to help your brand grow, has always been a popular one. Many companies, both large and small, like the idea of leveraging a social media influencer in theory, but practically they have no idea what that means or how to go about it. Despite that fact that…
Let’s talk about engagement on social media. If you hear the term tossed around a lot but aren’t sure what it means, it’s referring to how receptive your audience is and how much they are interacting with your content. You can measure social media engagement in the following ways: Number of post likes Number of…
For years, one of the greatest draws of social media was a “free” way for brands to promote their products and services. With Facebook leading the way to a pay-to-pay model and the fact that every social platform has advertising options, the days of free social media are long over. Surprisingly, that may not be…
Raise your hand if you think that a social media strategy and a content strategy are the same thing. I’ve heard a bunch of people use the terms interchangeably, but a content strategy, is only a piece of your larger social media strategy. When planning your social media strategy you should be thinking about everything…
Let’s get some of the basics out of the way early. If you’re asking yourself: Does my company really need to be on social media? The short answer is yes. BUT there are so many ways to answer this question and things to consider. First off, if your definition of social media is Facebook, then…