With 1 billion people going mobile-only this year in their internet access, it’s more important than ever for small business owners and marketers to understand the impact of mobile marketing. When I ran into Jennene Biggins, a marketing strategist that has made mobile her focus, I knew she would be the perfect person to talk…
One of the best things about working online is discovering hidden gems, and Kay Bransford has a good one! Kay is the founder of an award-winning company called MemoryBanc that helps individuals and families manage their most important documents and information. As many of us have aging parents, MemoryBanc is a service many of our…
I met Mike Rabkin years ago and was fascinated by his business, From Car to Finish. We all LOVE the idea of a new car, but many of us dread the negotiations and worry if we’re getting swindled on the price. Mike actually takes the pain out of the process and helps you ensure you…
Don’t you love the days when everything is in order and your to do list is under control? Being organized is empowering and makes you feel like you can leap tall buildings and conquer the world! Unfortunately that feeling of organization often escapes many of us, so I was thrilled when Rachel Rosenthal, organizer extraordinaire, offered…
These days business owners are trying to do more with less, and I don’t know a single business that isn’t looking for a way to increase their Google rank. Thus when photographer Adam Lowe told me about his efforts to help businesses improve their online presence through Google Business View I couldn’t wait to share…
Felicia Pride, founder of The Create Daily has helped connect me with members of the Social Light team through her creative job curation services. What started out as a daily email of opportunities has blossomed into so much more. Since The Create Daily has been expanding, I asked Felicia to share the secrets of her…
Talmar Anderson of Talmar It Up is an operations and management consultant that works with business owners to bridge gaps in business education or experience. Talmar is passionate that business is NOT innate. It is learned and she is doing all she can to enable owners to find the answers they need to build and…
I’m often asked questions about the value and ROI of social media. It can be difficult to define the value of a relationship, but Kelly Leonard has a fantastic story about the value of relationships. I asked her to be a Guiding Light guest and share her story about realizing the value of LinkedIn. Mom…