As small business owners, we are often terrible at putting our own talents to work for our business. Give us a task for a client and we have plenty of creativity, but ask use to promote ourselves and we often fall short. In her book, Customer LLC, Hillary Berman says: All too often, I hear…
Bad clients. You know the ones that make you cringe when you see their name pop up in email with yet another hoop for you to jump through? Whether they are demanding, rude, or just don’t seem to get where you’re coming from, some clients are just hard to please. Most of the time, our…
We all know that people buy from those that they know, like and trust, so taking the time to build and develop customer relationships can pay off in a big way. If you are able to create a rapport with a client or prospect, than you may find that sales become less about straight numbers.…
A question that every small business owner struggles with is when to outsource or do it yourself? The truth is if you own a business you must be good at juggling tasks and mastering new skills. But you can’t be everything to everybody. Believe me I’ve tried. Thus it’s a never-ending battle to decide what…
Some time ago I started to question the direction my business was taking. I had developed Social Light to be an online branding shop, yet it seemed as though we had grown tremendously in the web design and development area. I love to work with clients on how to use their website strategically, but the…
We’ve all spent hours bemoaning the bad service we’ve received from everyone from Verizon to last night’s waiter. I won’t deny that good customer service can be hard to find, but I will make the argument that we need to be good clients to get the level of service we want. Before I ruffle any…
This past weekend my father-in-law was in town, and while it’s always an adventure to have family visit, what I did not expect was a lesson in customer expectations. Do You Know What Your Customer Expectations Are? As business owners, most of us think our job is to provide a good service or quality product,…
Social Light welcomes guest blogger Talmar Anderson Social Light has been sharing their growth challenges of hiring by offering tips for the application and interview process that can benefit job candidates as well as business owner. Nicole Krug asked me to share steps for success within a strong hiring process. What a business owner does…
Social Light is expanding, and as any small business owner will tell you it comes with some growing pains. But hiring, well, hiring is a doozy. In my quest to find the perfect candidate for Social Light, I’ve had some adventures, and it finally occurred to me that some job seekers may not realize what…