Engagement is the core of social media and what separates this channel from basic advertising. As a reminder engagement happens when people like, share or comment on your posts. Because your success on social media requires consistent engagement, this episode of 5 Business Rules covers five easy ways to get your audience talking. Watch the…
We know blogs can generate more business, but it can be a lot of work to keep your blog active – and interesting! Monika Jansen and I sat down to talk about blog topics as part of the 5 Business Rules series. If you’ve got a case of writer’s block these ideas will get you…
Google Analytics provides so much information about your website that it can be overwhelming. With an abundance of charts, tabs and filters, it’s hard to know what’s important to look at. In this episode of 5 Business Rules, I talk with Monika Jansen about some of the key indicators to look at (and explain what…
LinkedIn is hands-down one of the best ways to market your B2B business. 65% of B2B companies have acquired a customer through LinkedIn It’s hard to think of another marketing channel that provides such consistent and successful results. In this episode of 5 Business Rules, Monika Jansen and I sat down to talk about why…
As a small business owner, customer service must be a top priority because all the marketing in the world won’t help your company if people have a bad experience. I sat down with Monika Jansen to talk about customer service for the 5 Business Rules series. Listen in or read on for the tips. #1…
The average website visit is 8 seconds long. Think about how long that is and how much information you can communicate in that time. It’s not much. If you want to keep people on your website, you must make a strong first impression with your homepage. That starts with a strong visual impact. In this…
Small businesses with blogs generate 126 percent more leads than those without a blog. Blogs have been proven to be powerful marketing assets, but if you are working in a crowded market it can be difficult to separate your blog from the crowd. In this episode of 5 Business Rules, blogging rock star Monika Jansen…
When was the last time you thought about your business cards? Sure you hand them out all the time, but have you really looked at your business card lately and considered what it says about you? Monika Jansen and I sat down to talk about business cards as part of the 5 Business Rules series.…
What’s the first thing you think of when I say popup boxes? Probably something like: Ugh, those annoying boxes that make me want to leave a website? Yep, those are the ones I’m talking about. It’s true, most people hate popup boxes but the truth is they are used because they work. Entrepreneur.com increased their…