Virtual reality is creeping into our world, but if you haven’t gotten on the bandwagon yet, take a few minutes to learn some of the basics. In this episode of 5 Business Rules, Monika Jansen and I offer up five tidbits to get you up to speed on virtual reality. Spend 4 minutes watching the…
Instagram is the social network of choice for many people because of the emphasis on visuals, and isn’t overrun by ads the way some other social networks are. While it has attracted a huge audience, many businesses are struggling to understand how to use it to their advantage. In this episode of 5 Business Rules,…
LinkedIn is quite possibly the best platform a small business owners can use to drive their business development – especially if you are in a B2B market. In this episode of 5 Business Rules, Monika Jansen and I offer up five tips to kick start your business development efforts. Spend 5 minutes watching the video…
As soon as someone meets you or hears about your business, they’re going directly to your website to learn more. Websites can do a lot of increase business credibility, but all websites are not equal. In this episode of 5 Business Rules, Monika Jansen and I share five things that people use to determine how…
When you send out an email newsletter, your goal is for people to be excited to read it. So excited in fact that they know when it comes out and actually look forward to seeing it in their inbox. In this episode of 5 Business Rules, Monika Jansen and I offer up five tips to…
Drip campaigns are one of my favorite marketing tools because it lets small business owners be efficient and is a great way to bring a focus to sales without a lot of time. Intrigued? Good, let’s get started with the basics. Monika Jansen and I offer up five tidbits to get you going in this…
Website can go a long way in establishing credibility for a small business, but a website must create a good experience for the user. In this episode of 5 Business Rules, Monika Jansen and I offer up five essential elements you must be aware of to make your website work for you. Spend 4 minutes…
Snapchat is the current darling of social networks with more than 300 million active users and 9,000 snaps per second. More than 50% of teens use the network daily and over 30% say they use it because their parents don’t. With 45% of Snapchat users under the age of 24, it’s hard for many marketers…
I’m willing to bet you’ve heard of bitcoin, but you may be hard pressed to explain what it really is. Many people have vague ideas around bitcoin, but not every business owner is aware of how popular of a payment platform it’s becoming. In this episode of 5 Business Rules, Monika Jansen and I sat…
Ranking on Google, otherwise known as search engine optimization (SEO) is about more than using the right keywords. In fact Google has more than 200 factors that can influence how your website shows up in search results. This means there’s a lot more going on than keywords. In this episode of 5 Business Rules,…
A value proposition helps people understand what you can do for them. Think of a value prop as the written form of your elevator speech. It’s one of your key messages that helps someone understand very quickly what you’re all about. It will also appear on all your marketing material. A value proposition helps your…
There are so many ways a business can benefit from email marketing, but you must have a strong list to work with. Growing a list can be challenging, so in this episode of 5 Business Rules, Monika Jansen and I offer up five tips to ramp up your growth. Spend 3 minutes watching the video…