Bob’s charts appear regularly on Mad Money with Jim Cramer and his trading insights appear on TheStreet.com, Benzinga and TraderPlanet.
Bob runs his business entirely online and so we asked him to share his digital story and some tips to small business success in the digital space.
How does the internet impact your options trading business?
100% of sales my sales are through e-commerce. The internet has an enormous impact as it gives me literally an unlimited reach.
What’s your approach to social media?
I take an aggressive approach to social media, it’s a great place to ‘hang my shingle’ and let others know what I’m doing. I have multiple uses, business and personal for many of the social networks.
For instance my personal twitter handle, @Aztecs99, is a mix of personal information and options trading insights, but my business handle @XplosiveOptions is a private account that only my member can access.
What’s your favorite digital marketing trick?
I like to invite interested parties to my free webinars, hook them into what I’m teaching and then eventually convert them to paying subscribers.
Do you have a favorite online productivity tool you’d like to share?
For me, it’s about repetition. I need to get the message out often and consistently, let others know I’m serious. Plus, I never know when someone is reading, so like a TV or radio commercial different times give us opportunity.
Any lessons learned on what NOT to do that you’d like to share?
Never promise what you cannot deliver. When talking about results, stay humble and conservative.
What’s the one thing about working online that you wish you’d found out sooner?
I think working online is a great way to reach a broad audience. I just didn’t know that this would be a 24/7 venture, because around the world someone is always awake!
What’s next for you online?
I would like to experiment with different techniques for bringing educational videos and audios to a broader audience. I’m also looking at how I can better utilize the power of smartphone and tablet technology.
Bob Lang is one of Social Light’s favorite clients, and we can tell you that he knows his stuff! If you’re thinking of exploring options trading, Bob has a variety of resources to help you learn – blogs, newsletters, webinars – and we can guarantee you’ll gain some good insights!
If you’re interested in learning more about Explosive Option’s online journey, check out the case study on the work we’ve done together and see just how much of an impact digital marketing can have on your small business!