Many of us trust our gut about how to run our companies and marketing campaigns. The problem with that is that we have biases and preferences about how to do things, that may not be accurate. On the flip side, numbers don’t lie. They tell a clear story about what’s working and what’s not. Yet…
With the overwhelming number of AI content generators available these days, there are a lot of free or low-priced options available to create blog content. Many of these tools claim to craft SEO-driven content, which is a big plus when it comes to blogs. While drafting blog content is not a core-part of Social Light’s…
As #smallbusiness owners, sometimes we’re so focused on keeping our budgets down that we don’t see it keeps us from growing.
Promotions can help grow your email list, increase social media engagement, and drive sales. Here are 11 promotional ideas to inspire your next campaign.
It may seem like the way to market your business changes every day. Whether a new social media channel is on the rise, or Google changed their algorithm, it’s hard to keep up with different marketing channels. The good news is that there are some rules that don’t change. Ever. In this episode of 5…
Social media and SEO are two very different digital marketing strategies, but they can work in tandem. At their core, both social media and SEO help people to find information. Integrating the two will help more users discover your business, and boost your rankings in the search engine results pages indirectly. In this episode of…
Since COVID-19 came around, more and more businesses are seeking ways to do more business online. If that’s the case for you, it’s important to be aware of your choices when it comes to electronic payments. In this episode of 5 Business Rules, Monika and I cover 5 ways you can get paid online. Spend…
Creating a membership site is a great way of encouraging people to actively engage with your business. However, it also takes a TON of work to set up a membership site, so you want to be sure to do things the right way and create a site that people want to join. In this episode…
Strategic planning is something that sounds pretty daunting, but it’s an important exercise for business owners to go through, especially if they want to grow. The point is to help you go beyond the day-to-day aspects of running your business and take a longer view. This might help you predict when you’ll need to expand…
Buying another company is one of the biggest decisions a business owner can make, so it’s understandable to feel anxious over the whole process. In this episode of 5 Business Rules, Monika Jansen and I share five pieces of advice to keep in mind when buying a company. Spend 4 minutes watching the video or…
Creating a membership site is a great way of encouraging people to actively engage with your business. However, it also takes a TON of work to set up a membership site, so you want to be sure to do things the right way and create a site that people want to join. In this episode…
LinkedIn is quite possibly the best platform a small business owners can use to drive their business development – especially if you are in a B2B market. In this episode of 5 Business Rules, Monika Jansen and I offer up five tips to kick start your business development efforts. Spend 5 minutes watching the video…