The year is well underway, but if you feel like you’re still doing the same old thing, it’s time to shake up your marketing strategy. I asked some of my favorite marketing pals how they are changing up their strategies this year. They shared some fantastic insights on how the market is changing and what…
Marketing automation is the process of leveraging technology to take over repetitive tasks that help create customers, and keep those customers engaged after their initial purchase. If you’ve been following along with our series on drip campaigns and sales funnels, you are already well on your way to understanding marketing automation. While most of our…
We all know that it’s easier to get additional sales from your existing customers than start from scratch with a new lead, so win-back campaigns should be a key piece of your marketing strategy. What is a win-back campaign? A win-back campaign is a strategy designed to get your customers excited about your company again.…
You can’t expect to do business in Spain without making your website available in Spanish, so if you are expanding internationally, translating your website should be one of your top priorities. However, it’s important to realize that working with a different language is only the first step. As you prepare for international expansion be aware…
I talk to a lot of small business owners that want to bring attention to their business through advertising. This is a great idea, but it’s important to realize that a good advertising campaign involves more than just the ads. Sure you can always drop $50 on promoting a Facebook post to see what happens,…
Lead magnets are incentives (read bribes) that offer up a specific piece of knowledge in exchange for a user’s contact info. Lead magnets are a great way to bring in leads off your website and kick start the sales funnel. Here are eight ideas on lead magnets you can use on your own site: 1.…
As a small business owner, your goal is sales. Whether you are going on actual sales calls or speaking to raise awareness of your offering, you are ultimately trying to make money. At Social Light we understand that, and it’s our goal to help you increase your bottom line. To that end we wanted to…
There are so many ways a business can benefit from email marketing, but you must have a strong list to work with. Growing a list can be challenging, so in this episode of 5 Business Rules, Monika Jansen and I offer up five tips to ramp up your growth. Spend 3 minutes watching the video…
Fear of missing out. The feeling of anxiety that something exciting is happening without you. While psychologists claim that FOMO has been around since tribal times the modern onslaught of FOMO has risen in direct response to our use of social media. We see our friends traveling around the world, laughing and having fun without…
What’s the first thing you think of when I say popup boxes? Probably something like: Ugh, those annoying boxes that make me want to leave a website? Yep, those are the ones I’m talking about. It’s true, most people hate popup boxes but the truth is they are used because they work. Entrepreneur.com increased their…
We all know that people buy from those that they know, like and trust, so taking the time to build and develop customer relationships can pay off in a big way. If you are able to create a rapport with a client or prospect, than you may find that sales become less about straight numbers.…
Some time ago I started to question the direction my business was taking. I had developed Social Light to be an online branding shop, yet it seemed as though we had grown tremendously in the web design and development area. I love to work with clients on how to use their website strategically, but the…