4 Reasons You Can’t Ignore TikTok
Did you know that only 28% of #TikTok users are under 18? It’s not just a platform filled with dance videos, but a place making a real impact on pop culture.
2023 Mid-Year Social Media Platform Updates
We’ve reached the mid-point of the year and that seems to be a trigger for a slew of social media changes as there has been a lot of announcements over the last week or two. Here’s a quick review of some of the big changes. Threads Meta jumped into the pool of Twitter rivals by…
The State of Social Media Engagement
Social media has been in a funny place since the start of the pandemic. Back in the spring of 2020, engagement soared. As people began to isolate, social media became a lifeline to stay connected. Yet as the months passed, social media quickly started to feel like Zoom. Yes, it was a lifeline, but you…
Are we done with video? The rise of audio platforms
If you moan and groan every time you find yourself with another meeting to attend on Zoom, you are not alone. What was once a lifeline to connect with other people has become something many people dread.
Enter Clubhouse.
5 social media platform updates – Business Rules Video
The social media landscape is constantly evolving, and part of this evolution is the introduction of new features by the major social media sites. In this episode of 5 Business Rules, Monika and I go through the latest social media updates that you should be aware of. Spend 4 minutes watching the video or read…
5 digital media stats you should know – Business Rules
The digital media landscape is constantly changing, so it’s important when doing business to be aware of the latest online trends. In this episode of 5 Business Rules, Monika Jansen and I share five crazy digital media stats that you should know. Spend 4 minutes watching the video or read on for the tips. …
Social Media: Back to Basics
If you’ve been doing a lot of reading on social media trends and have decided that being successful on social media this year has the likelihood of world peace, take a breath. It’s really not that bad. Yes, social media changes every day. And yes, between apps, algorithms and ads, some days it feels like…
Ello: 4 Reasons Why this Social Network Won’t Kill Facebook
Ello is the latest in the line of social networks that had its moment in the spotlight, but is already drifting into obscurity. Perhaps I’m being premature, after all Ello isn’t even out of beta yet. But in my opinion Ello had a chance to shine and they let it slip away. 1. Ello Didn’t…
What’s Trending: How to get your business into the social conversation
One of the biggest challenges for businesses using social media is figuring out what the heck to talk about. You want to be relevant, and participating in trending conversations can help you connect with your audience. Step it up a notch by offering a unique perspective on the topic and you’ll see your engagement soar.…
Checking In on Foursquare
If it feels like #ThrowbackThursday to talk about Foursquare, it may surprise you to know that the platform is not only still around, but evolving. After emerging in 2009 Foursquare had its moment of social media glory, but even after five years its user base remains relatively small at 45 million (roughly the size of…