11 Promotional Ideas to Help Small Businesses Grow
Promotions can help grow your email list, increase social media engagement, and drive sales. Here are 11 promotional ideas to inspire your next campaign.
The State of Social Media Engagement
Social media has been in a funny place since the start of the pandemic. Back in the spring of 2020, engagement soared. As people began to isolate, social media became a lifeline to stay connected. Yet as the months passed, social media quickly started to feel like Zoom. Yes, it was a lifeline, but you…
The Fun of Networking
This is not one of those articles that tries to convince you that fun to walk into a room of strangers. The real fun comes when you take your existing relationships out for a spin.
Video: One of the Most Effective Ways to Increase Social Media Engagement
Those last two seconds you used to read the title? That’s it. There it was. You have less time than that to grab a social media user’s attention as they scroll through their feed. Making the most of these micro-moments matters. So, your content needs to work… hard. Video content is not only a reliable…
5 Tricks to Marketing on Snapchat: 5 Business Rules
Snapchat is the current darling of social networks with more than 300 million active users and 9,000 snaps per second. More than 50% of teens use the network daily and over 30% say they use it because their parents don’t. With 45% of Snapchat users under the age of 24, it’s hard for many marketers…
5 Easy Ways to Boost Social Media Engagement – 5 Business Rules
Engagement is the core of social media and what separates this channel from basic advertising. As a reminder engagement happens when people like, share or comment on your posts. Because your success on social media requires consistent engagement, this episode of 5 Business Rules covers five easy ways to get your audience talking. Watch the…
Brand Advocates: Surprise! You already have them
Brand advocates. Social media influences. Engagement rates. Niche targeting. Is your head already spinning from the jargon? Take out the marketing terminology, and the concept becomes pretty simple. A brand advocate is someone that is spreading a positive message about your company. This could be through: Traditional word-of-mouth sharing Posting on review platforms like Yelp Sharing…
5 Tips for More Social Media Engagement
I’ve talked before about the importance of social media engagement, so I wanted to follow up with some specific ideas on how you might go about increasing the amount interaction on your social media channels. As a reminder, if you’re not actually planning to be social (i.e. interactive), you’re unlikely to get much engagement. So…
How to identify and Work with Social Media Influencers
The idea of tapping into social media influencers to help your brand grow, has always been a popular one. Many companies, both large and small, like the idea of leveraging a social media influencer in theory, but practically they have no idea what that means or how to go about it. Despite that fact that…
Social Media Engagement: Your Most Important Social Metric
Let’s talk about engagement on social media. If you hear the term tossed around a lot but aren’t sure what it means, it’s referring to how receptive your audience is and how much they are interacting with your content. You can measure social media engagement in the following ways: Number of post likes Number of…