5 Ways to get paid electronically | Business Rules Marketing video

5 Ways to get paid electronically

Since COVID-19 came around, more and more businesses are seeking ways to do more business online. If that’s the case for you, it’s important to be aware of your choices when it comes to electronic payments. In this episode of 5 Business Rules, Monika and I cover 5 ways you can get paid online. Spend…

What is marketing automation

What is marketing automation?

Marketing automation is the process of leveraging technology to take over repetitive tasks that help create customers, and keep those customers engaged after their initial purchase. If you’ve been following along with our series on drip campaigns and sales funnels, you are already well on your way to understanding marketing automation. While most of our…

Win-back Your Customers

Win-back your customers

We all know that it’s easier to get additional sales from your existing customers than start from scratch with a new lead, so win-back campaigns should be a key piece of your marketing strategy. What is a win-back campaign? A win-back campaign is a strategy designed to get your customers excited about your company again.…

What is a sales funnel?

What is a sales funnel?

A sales funnel is a marketing term that refers to the process companies lead customers through when purchasing products. While most small business owners have a series a steps to move prospects through the buying process, a sales funnel brings a formal approach that defines the various phases of a client cycle. It also helps…

Online payments – a world of options

Online payments – a world of options

Most small business owners accept two types of payment: check or credit card. Some businesses still take cash and the occasional customer likes to set up an ACH or wire transfer. These are all standard types of payment that are easy to understand and account for. But they are no longer the only options. With…