Bounce rate is one my favorite stats in Google Analytics, and one that I think is highly underrated. A “bounce” happens when someone comes to your website, skims your page and leaves without taking any action. I know you’ve done this. Sometimes you type in the wrong URL in your browsers and bounce to a…
If you are bemoaning the change to the Google Analytics platform, you are not alone. The transition from Universal Analytics to GA4 has been rough, and some of us have dealt with it by sticking our heads in the sand and praying for the return of the old format. Since that has not been working,…
These days nearly 60% of website traffic comes from mobile devices, but only 53% of the top websites around the world are considered mobile-friendly.* That’s crazy. Especially since 9 out of 10 customers are lost due to a bad mobile experience. Most people just want a website to work without having to understand the nuts…
A domain authority is a composite score of how likely Google is to rank your website. Learn about what this means for your SEO efforts.
Social media stories are the big thing these days – Facebook has even gone so far as to predict stories and videos will be the only two things people post in the future. But now Google is getting into the stories game. Google has tried and failed a few times to create a social option,…
On January 1, 2020 the California Consumer Protection Act (CCPA) went into effect. While it doesn’t actually apply to most small businesses, data privacy has become a huge issue so we’re predicting this is just the first of many privacy laws that will sweep through the nation. {Want to understand more? Read this post.} If…
Google recently made some very major changes to its ad platform. While it’s great that they’re trying to improve Google Ads, these changes require some adjustments from experienced users of the platform. In this episode of 5 Business Rules, Monika and I will share five things you should know about Google’s new ad platform. Spend…
A lot of people have been getting notices from Google that it’s shutting down Google+ and you must take steps to save your information before it goes away. They tend to go something like this: You’ve received this email because you have content in Google+ for your personal (consumer) account or a Google+ page you…
A while back I was talking to my dad, and he surprised me by asking if Google search results were a scam. This was shortly after Trump took to Twitter to protest Google, which frankly I rolled my eyes at. But my father brought up a valid point: the average Joe doesn’t know or understand…
Google Analytics provides so much information about your website that it can be overwhelming. With an abundance of charts, tabs and filters, it’s hard to know what’s important to look at. In this episode of 5 Business Rules, I talk with Monika Jansen about some of the key indicators to look at (and explain what…
If you’ve done any reading at all on website best practices, chances are you’ve come across something that mentions page speed. You probably understand that page speed is referring to how long it takes for your website to fully load, but why this matters may be a bit fuzzy. Page speed impacts everything from your…
MobileGeddon has happened, so what’s different? Well, nothing. Yet. Earlier this year, Google announced an update in their mobile algorithm that would be give top priority to websites that they deemed mobile- friendly. This change, popularly coined MobileGeddon, went into effect April 21 and is said to have a significant impact on mobile searches and…