How to Create Video Content
You’ve heard great things about the value of video content, but if you’re not sure how to get started creating videos here’s a primer.
Video: One of the Most Effective Ways to Increase Social Media Engagement
Those last two seconds you used to read the title? That’s it. There it was. You have less time than that to grab a social media user’s attention as they scroll through their feed. Making the most of these micro-moments matters. So, your content needs to work… hard. Video content is not only a reliable…
5 fun pieces of marketing trivia – Business Rules
In this episode of 5 Business Rules, Monika Jansen and I do something a little different and fun and share some fascinating marketing trivia. Spend 4 minutes watching the video or read on for the conversation starters. What’s the average starting salary for a marketing major with a bachelor’s degree? Recently graduated marketing majors earn…
We’re all disabled sometimes: here’s why it matters to marketers
Years ago, Dennis Lembree wrote a fabulous post for Social Light on online accessibility. The article explained exactly what online accessibility is, and why business owners and webmasters should care about it. Online accessibility is a really good thing, but not something you see talked about terribly often so it wasn’t much of a surprise…
5 Marketing ideas to try this year
The year is well underway, but if you feel like you’re still doing the same old thing, it’s time to shake up your marketing strategy. I asked some of my favorite marketing pals how they are changing up their strategies this year. They shared some fantastic insights on how the market is changing and what…
8 Lead Magnets to use on your website
Lead magnets are incentives (read bribes) that offer up a specific piece of knowledge in exchange for a user’s contact info. Lead magnets are a great way to bring in leads off your website and kick start the sales funnel. Here are eight ideas on lead magnets you can use on your own site: 1.…