When the end of the year rolls around, it’s important to review your business’s marketing strategy. This can show you whether there’s anything you should be doing differently to market your business. In this episode of 5 Business Rules, Monika Jansen and I share five pieces of advice to keep in mind when conducting a…
You have goals to accomplish in 2015 and to meet them it’s important to have the right tools. Since your website is your single greatest marketing asset, it’s a great time to take a hard look at your website and figure out if you’re ready to kick off 2015 with a bang, or if you…
If you haven’t yet done your 2015 planning taking the time to review your 2014 metrics is a good place to start. You likely have good idea of who your top customers are and what your best sellers are, but do you know what motivates someone to buy from you? As you look forward to…