If you haven’t yet done your 2024 planning, this is your friendly reminder that taking the time to review your 2023 metrics is a good place to start. You likely have good idea of who your top customers are and what your best sellers are, but do you know what motivates someone to buy from…
Those last two seconds you used to read the title? That’s it. There it was. You have less time than that to grab a social media user’s attention as they scroll through their feed. Making the most of these micro-moments matters. So, your content needs to work… hard. Video content is not only a reliable…
Let’s talk about engagement on social media. If you hear the term tossed around a lot but aren’t sure what it means, it’s referring to how receptive your audience is and how much they are interacting with your content. You can measure social media engagement in the following ways: Number of post likes Number of…
There’s many a marketing manager out there that seems to live and die by their brand’s sentiment on social media. Social media sentiment can be useful metric to take a quick pulse check, but to use sentiment effectively you have to understand the context through which it is measured. I’d wager a guess that many…