Social media has been in a funny place since the start of the pandemic. Back in the spring of 2020, engagement soared. As people began to isolate, social media became a lifeline to stay connected. Yet as the months passed, social media quickly started to feel like Zoom. Yes, it was a lifeline, but you…
Snapchat is the current darling of social networks with more than 300 million active users and 9,000 snaps per second. More than 50% of teens use the network daily and over 30% say they use it because their parents don’t. With 45% of Snapchat users under the age of 24, it’s hard for many marketers…
Brand advocates. Social media influences. Engagement rates. Niche targeting. Is your head already spinning from the jargon? Take out the marketing terminology, and the concept becomes pretty simple. A brand advocate is someone that is spreading a positive message about your company. This could be through: Traditional word-of-mouth sharing Posting on review platforms like Yelp Sharing…
The idea of tapping into social media influencers to help your brand grow, has always been a popular one. Many companies, both large and small, like the idea of leveraging a social media influencer in theory, but practically they have no idea what that means or how to go about it. Despite that fact that…