A good portion of our clients serve other businesses, and when it comes to B2B marketing, LinkedIn is the way to go. It’s the social network I focus on most, and can personally speak to the benefits. You’ve probably heard at least a couple other people say this, but if you haven’t yet found the…
Cash is precious these days, so if you are going to invest in an ad campaign, you need to make the most of it. In this episode of 5 Business Rules, Monika and I offer up five tips to set yourself up for success. Spend 5 minutes with the video, or read on for the…
Google recently made some very major changes to its ad platform. While it’s great that they’re trying to improve Google Ads, these changes require some adjustments from experienced users of the platform. In this episode of 5 Business Rules, Monika and I will share five things you should know about Google’s new ad platform. Spend…
A brief history of social media We all know that social media has changed. Back in the day social media was, well social. Social networks were a place to exchange information, meet new people, and even establish yourself as a subject matter expert. For brands that were creative and savvy enough to take advantage of…
For years, one of the greatest draws of social media was a “free” way for brands to promote their products and services. With Facebook leading the way to a pay-to-pay model and the fact that every social platform has advertising options, the days of free social media are long over. Surprisingly, that may not be…