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  • About
    • About Social Light
    • Meet Nicole Krug
    • Web Design Portfolio
    • Contact Social Light
  • Small Business Solutions
    • Digital Brand Management
    • Digital Marketing Strategy
    • Email Marketing Services
    • Website Booster
    • Search Engine Optimization
    • Social Media Marketing
    • Web Design & Development services
  • Marketing Tips
    • 5 Business Rules
    • Blog
  • Schedule a Meeting

Tag Archives: customer service

3 reasons to say good-bye to your client

3 reasons to say good-bye to a client

Small BusinessBy Nicole KrugFebruary 17, 2020

If only there was a secret formula to help you figure out who will be a good client and who won’t be. Over the years, I’ve learned to look for certain red flags, but occasionally I find myself in a situation that just isn’t working. Sometimes you can salvage the relationship, but other times it’s…

8 ways to handle difficult clients

8 ways to handle difficult clients

Small BusinessBy Nicole KrugDecember 9, 2019

I’ve talked before about my belief that bad clients can make your business better. But they also create stress, and have the ability to make a good day go down in flames. When I talk to other business owners about what makes for a bad client, I hear mentions of demanding or rude people, as…

5 ways to dazzle with customer service | Business Rules Marketing video

5 Reasons customer service MUST be part of marketing – Business Rules

Small BusinessBy Nicole KrugJuly 10, 2017

As a small business owner, customer service must be a top priority because all the marketing in the world won’t help your company if people have a bad experience. I sat down with Monika Jansen to talk about customer service for the 5 Business Rules series. Listen in or read on for the tips. #1…

doctor and patient

3 Steps to Better Customer Relationships

Small BusinessBy Nicole KrugApril 11, 2016

We all know that people buy from those that they know, like and trust, so taking the time to build and develop customer relationships can pay off in a big way. If you are able to create a rapport with a client or prospect, than you may find that sales become less about straight numbers.…

get good service: communicate clearly

Help Me Help You: 5 Ways to Get Good Service

Small BusinessBy Nicole KrugAugust 26, 2015

We’ve all spent hours bemoaning the bad service we’ve received from everyone from Verizon to last night’s waiter. I won’t deny that good customer service can be hard to find, but I will make the argument that we need to be good clients to get the level of service we want. Before I ruffle any…

Customer Expectations - Social Light

Customer Expectations: They can be full of surprises

Small BusinessBy Nicole KrugAugust 19, 2015

This past weekend my father-in-law was in town, and while it’s always an adventure to have family visit, what I did not expect was a lesson in customer expectations. Do You Know What Your Customer Expectations Are? As business owners, most of us think our job is to provide a good service or quality product,…

Show Gratitude for Customers This Holiday Season

Show Gratitude for Customers This Holiday with Lori Saitz

Digital MarketingBy Nicole KrugNovember 17, 2014

As the holidays approach many business owners are wondering what the best way to show gratitude to their clients might be. I was lucky enough to connect with Lori Saitz, an expert in customer appreciation. I’m thrilled to have her as guest and I’m sure that her tips on how to show gratitude will help…

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