Do you know how successful your marketing campaigns are?
Most small business owners are great about trying new ways to market their products and services. But when it comes to measuring how successful these different tactics were? Not so much.
The good news is that Google Analytics provides a free and easy way to track down your metrics. The downside is that it’s easy to get lost in the ocean of data they provide.
This free resource is designed to help you learn your way around Google Analytics’ GA4 platform and start building reports that will let you make better marketing decisions.