Every business wants to rank #1 in Google, but you need more than a wish and a prayer to make it happen.

While it’s not black magic, getting your arms around search engine optimization takes some serious work. Maybe you’re willing to put in that work, or maybe you’ll be better served hiring an expert to help. Either way, it’s a good idea to have a basic understanding of what type of effort is required so you don’t get lost in smoke and mirrors.

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