Potomac Pilates

Like many growing businesses, Potomac Pilates wanted their online brand to capture the image they were building around town. Thus they issued a challenge to Social Light: Transform the Potomac Pilates’ online experience into a sleek, high-performing site, which reflected the upscale fitness experience they were offering their clients.

As part of an ongoing collaboration with Social Light, the Potomac Pilates’ website went through two full online brand revisions that resulted in a clean, functional site. The website, social media and email marketing all aimed to highlight this fitness studio’s expanding services and locations while creating a seamless experience by integrating their CRM and dynamic scheduling application.

I just want to let you know how much you have done for the business. Thank you a million times over.

–Reina Pratt
President, Potomac Pilates
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Potomac Pilates Mobile Companion Site

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Potomac Pilates: Before Social Light

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Potomac Pilates: Social Light Relaunch

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Potomac Pilates: Brand Evolution

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Potomac Pilates Mobile-Friendly Site Page

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Potomac Pilates: eNewsletter

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Potomac Pilates: Promotional Email

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version of this online brand management project

Project Highlights

720% Increase in Web Visitors
260% Twitter Fan Growth (in 6 months!)
205% Increase in Website Page Views

2 Full Site Revisions

Mobile Integration

Brand Identity

Email Marketing

CRM Integration

Social Media

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