K-9 LifeSavers

Shortly after Nicole adopted one of Social Light’s mascots, Tesla, from K-9 LifeSavers, we dove into our first nonprofit social media campaign.

K-9 LifeSavers had a Facebook page, in fact they had three, but they lacked a clear strategy to their social marketing efforts. We helped this rescue group bring some clarity to their efforts by establishing a content strategy that would appeal to all dog lovers allowing a greater number of people to stay connected for a longer period of time.

3290% Twitter fan growth (in 6 months!)
56% increase in adoption rate
1 Happy Social Light Family
K-9 Lifesavers

K-9 LifeSaver's blog featured a content strategy aimed at all dog lovers

K-9 Lifesavers

K-9's blog engaged readers with training tips & tricks

K-9 Lifesavers

K-9 LifeSavers on Facebook

K-9 Lifesavers

Adoptable Dog App Integrated on K-9's Facebook Page

K-9 Lifesavers on Twitter

K-9 LifeSavers on Twitter


Tesla: The K-9 that inspired it all, on her first day home

Click on any image to see a larger
version of this nonprofit social media campaign

Project Highlights

Social Media Content Strategy

Blog content was the anchor for this nonprofit social media strategy and included recipes for homemade dog treats, training tips, blog posts on the history of breeds and famous dogs.

Facebook Engagement

Facebook activity soared through active engagement of new K-9 parents. Families stayed in touch posting updates and pictures of their adoptive dogs.

Adoption Spotlight

Every post included an adoptable dog, combining interesting tips with an adorable face.

Twitter Outreach

Twitter engagement was off the charts through discussions with dog lovers and proactive outreach with other dog-centric organizations.

We Support K-9 LifeSavers!

At Social Light we’re proud to support this wonderful organization and were happy to execute this nonprofit social media campaign pro bono.

We hope you’ll also show your support for the pups! If you live in the DC Metro area and are considering a K-9 addition to your family, please consider adopting from K-9 LifeSavers!