Explosive Options

When Explosive Options came to Social Light, founder Bob Lang told us his business was gaining traction, but he needed some assistance to reach the next level. In cooperation with the extraordinary writing talents of Monika Jansen, we implemented a strong digital brand strategy that allowed this options trader to explode!

Our first step was to refresh the Explosive Options website to be visually appealing with clear value propositions and strong calls to actions. We used SEO keyword research to help people find the site, then enhanced the navigation to make the site user-friendly to new visitors.

Next we took a look at Explosive Option’s overall digital presence and created a strong brand identity across all of their social media platforms and designed newsletter templates to match.

Along the way, we’ve enhanced the website capabilities, allowing Explosive Options to offer new services to its members and increase in the bottom line.

The results? Two months after the website relaunch Explosive Options saw the following changes:

Explosive Options homepage

Explosive Options - Social Light Redesigned Website

Explosive Options - Prior to working with Social Light

Explosive Options Website Before Social Light

Explosive Options Member Page Prior to Social Light

Sales Page Prior to Social Light Redesign

Explosive Options sales page

Social Light Redesigned Sales pages

Explosive Options Newsletter template

Branded Newsletter Template

Explosive Options Newsletter template

Branded Webinar Promotions

Explosive Options Twitter Page

Branded Twitter Account: @Aztecs99

Click on any image to see a larger version
of this digital brand strategy project

36% Revenue

with new chat service

97% Bounces

bounce rate dropped to 1.78%

409% Pages

monthly page views shot
up from 5,765 to 29,359

More than two years later Explosive Options continues to boast impressive numbers as we explore new frontiers in their digital brand strategy:

  • Surpassed previous SEO performance and consistently ranks on the first page of Google for top keywords
  • Consistent monthly increase in site traffic: The number of monthly returning visitors has doubled in the last two years,
    while consistently bringing new visitors to the site
  • Ongoing monitoring and metrics review help assess and refine the digital brand strategy
  • The bounce rate has stayed under 5% for two years

Project Highlights

Brand Identity

Email Marketing

Social Media

Web Design & Development

eCommerce Solutions


When I first spoke with Nicole, it didn’t take me long to figure out she was perfect for the job. While I had a workable website, Nicole examined it and offered to transform my site and business into something special. And she delivered! Without a doubt, she has taken my business to another level, one that has shown increased sales, traffic, page views and a complete makeover. I would recommend Nicole’s services to anyone who wants to raise their business to higher level. She is a true partner in my business and I am grateful for her knowledge and services.

–Bob Lang
Founder, Explosive Options

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