Wondering why there’s a So You Think You Can Dance video on a digital marketing agency’s website? We might just make the argument that SYTYCD is the best thing since sliced bread, but to be honest, we just wanted to catch your attention and bring a smile to your face.
We also just demonstrated the power of multimedia.
While words are certainly powerful things, multimedia – audio, video, photos, and animated GIFs – allows you to create an emotional connection to your audience. Why? That connection can easily turn a casual customer in to a loyal customer.
Consider these numbers:
People LOVE video! But multimedia isn’t all about video.
Podcasting and Internet radio stations are on the rise, too, allowing you to deliver your content through iTunes and into earbuds everywhere. Embrace Pinterest and Instagram, and you’ll reach the younger set that has widely abandoned Facebook for these social photo-sharing sites..
In short, if you are only marketing through the written word, you may be missing huge opportunities to reach consumers and connect with them on a deeper, emotional level.
Ready to jump in? Here are some of the ways we can help:
Brainstorm & Strategy
We’ll uncover which multimedia tools are right for you and teach you how to use them
Made a recording and found out just how many times you say “umm”? No problem, we can clean up your errors, add an intro and maybe even some background music.
Whatever you created, let’s get it placed in the right spot and spread the word.