Guiding Light Blog – Social Light https://sociallight.net Making the internet friendlier to small business Wed, 01 Apr 2020 23:19:09 +0000 en-US hourly 1 https://wordpress.org/?v=5.3.2 Video: One of the Most Effective Ways to Increase Social Media Engagement https://sociallight.net/social-media/video-social-media-engagement/ Wed, 01 Apr 2020 17:39:53 +0000 https://sociallight.net/?p=7637 Those last two seconds you used to read the title? That’s it. There it was. You have less time than that to grab a social media user’s attention as they scroll through their feed. Making the most of these micro-moments matters. So, your content needs to work… hard. Video content is not only a reliable digital marketing workhorse, but sure [...]

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5 ways to create a membership site people want to join – Business Rules Video https://sociallight.net/small-business/create-membership-site-people-want-to-join/ Mon, 23 Mar 2020 10:39:17 +0000 https://sociallight.net/?p=7586 Creating a membership site is a great way of encouraging people to actively engage with your business. However, it also takes a TON of work to set up a membership site, so you want to be sure to do things the right way and create a site that people want to join. In this episode of 5 Business Rules, Monika [...]

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5 tips for writing a book – Business Rules Video https://sociallight.net/small-business/tips-writing-book/ Mon, 09 Mar 2020 10:20:56 +0000 https://sociallight.net/?p=7582 Writing a book is a fun process, but actually completing a book can be quite a challenge. In this episode of 5 Business Rules, Monika and I share five tips to help you through the process of writing a book. Spend 6 minutes watching the video or read on for the tips. Make sure you have a unique angle or [...]

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Strategic Planning 101: Strategy https://sociallight.net/small-business/strategic-planning-101-strategy/ Mon, 02 Mar 2020 16:42:18 +0000 https://sociallight.net/?p=7609 Strategic planning is something that sounds pretty daunting, but it’s an important exercise for business owners to go through, especially if they want to grow. The point is to help you go beyond the day-to-day aspects of running your business and take a longer view. This might help you predict when you’ll need to expand your team, or figure out [...]

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5 ways of approaching an online course – Business Rules Video https://sociallight.net/digital-marketing/approach-online-course/ Mon, 24 Feb 2020 12:50:13 +0000 https://sociallight.net/?p=7559 Does your business possess specialized knowledge that people should be aware of? If so, you may want to consider offering an online course to your customers. Online courses are convenient for students, but actually designing an effective course can be quite challenging. In this episode of 5 Business Rules, Monika and I share 5 tips to keep in mind when [...]

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3 reasons to say good-bye to a client https://sociallight.net/small-business/3-reasons-to-say-good-bye-to-a-client/ Mon, 17 Feb 2020 11:02:29 +0000 https://sociallight.net/?p=7375 If only there was a secret formula to help you figure out who will be a good client and who won’t be. Over the years, I’ve learned to look for certain red flags, but occasionally I find myself in a situation that just isn’t working. Sometimes you can salvage the relationship, but other times it’s best to cut your losses [...]

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5 ways to raise your visibility on LinkedIn – Business Rules Video https://sociallight.net/social-media/raise-visibility-linkedin/ Mon, 10 Feb 2020 12:55:07 +0000 https://sociallight.net/?p=7562 If you’re like many LinkedIn users, you are always looking to meet new people and grow your presence on the site. When people search for you on LinkedIn, you want to make yourself findable by using keywords in your profile. So what other tips should you keep in mind when using LinkedIn? In this episode of 5 Business Rules, Monika [...]

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10 Ways to Green Your Home Office https://sociallight.net/small-business/10-ways-to-green-your-home-office/ Mon, 03 Feb 2020 16:51:48 +0000 https://sociallight.net/?p=7450 All of these tips should have the double bonus of being friendly to the environment and your wallet! 1. Compost You’ll be blown away by how much you can cut down on your garbage by tossing your food scraps, dying plants/flowers, and even tissues into a compost bin. Use the compost as mulch to help with your landscaping.Tip: if the [...]

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5 tips to help boost your Pinterest account -Business Rules Video https://sociallight.net/social-media/5-tips-pinterest/ Mon, 27 Jan 2020 12:38:02 +0000 https://sociallight.net/?p=7413 Many people find Pinterest useful in their personal lives for sharing and discovering ideas, but when used properly for business it can provide just the boost your company needs. In this episode of 5 Business Rules, Monika Jansen and I share five tips that can help you power up your Pinterest account. Spend 4 minutes watching the video or read [...]

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CCPA Compliance with Google Analytics, Facebook, MailChimp and Other Tools https://sociallight.net/digital-marketing/ccpa-compliance-google-analytics-facebook-mailchimp/ Mon, 20 Jan 2020 12:37:02 +0000 https://sociallight.net/?p=7549 On January 1, 2020 the California Consumer Protection Act (CCPA) went into effect. While it doesn’t actually apply to most small businesses, data privacy has become a huge issue so we’re predicting this is just the first of many privacy laws that will sweep through the nation. {Want to understand more? Read this post.} If you decide to take our [...]

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