Guiding Light Blog – Social Light https://sociallight.net Making the internet friendlier to small business Mon, 06 Jan 2020 15:00:37 +0000 en-US hourly 1 https://wordpress.org/?v=5.3.2 5 social media platform updates – Business Rules Video https://sociallight.net/social-media/social-media-platform-updates/ Mon, 13 Jan 2020 11:14:45 +0000 https://sociallight.net/?p=7576 The social media landscape is constantly evolving, and part of this evolution is the introduction of new features by the major social media sites. In this episode of 5 Business Rules, Monika and I go through the latest social media updates that you should be aware of. Spend 4 minutes watching the video or read on for the updates. LinkedIn [...]

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What small businesses need to know about the CCPA https://sociallight.net/digital-marketing/small-business-ccpa/ Mon, 06 Jan 2020 11:33:43 +0000 https://sociallight.net/?p=7541 The California Consumer Protection Act (CCPA) is a privacy law went into effect on January 1, 2020. Just like the GDPR law that now regulates consumer privacy in the EU, the goal of the CCPA is to protect the rights of individuals when it comes to how companies use their personal data. While the CCPA only applies to companies doing [...]

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5 fun pieces of marketing trivia – Business Rules https://sociallight.net/digital-marketing/5-fun-pieces-of-marketing-trivia-business-rules/ Mon, 30 Dec 2019 12:38:02 +0000 https://sociallight.net/?p=7419 In this episode of 5 Business Rules, Monika Jansen and I do something a little different and fun and share some fascinating marketing trivia. Spend 4 minutes watching the video or read on for the conversation starters. What’s the average starting salary for a marketing major with a bachelor’s degree? Recently graduated marketing majors earn an average of $53,400. So [...]

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8 Eco-Friendly Marketing Ideas https://sociallight.net/digital-marketing/8-eco-friendly-marketing-ideas/ Mon, 23 Dec 2019 16:51:26 +0000 https://sociallight.net/?p=7448 Many businesses are making an effort to use more sustainable practices, and marketing practices should be no exception. Here are eight ways you can bring more eco-friendly practices to your marketing campaigns.   1. Print on recycled paper Print business cards, promotional postcards, brochures, product catalogs, or any other marketing collateral on recycled paper. Online printers like Zazzle and VistaPrint [...]

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5 things you should know about Google’s new ad platform – 5 Business Rules https://sociallight.net/digital-marketing/5-things-googles-ad-platform/ Mon, 16 Dec 2019 10:18:35 +0000 https://sociallight.net/?p=7525 Google recently made some very major changes to its ad platform. While it’s great that they’re trying to improve Google Ads, these changes require some adjustments from experienced users of the platform. In this episode of 5 Business Rules, Monika and I will share five things you should know about Google’s new ad platform. Spend four minutes watching the video [...]

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8 ways to handle difficult clients https://sociallight.net/small-business/8-ways-to-handle-difficult-clients/ Mon, 09 Dec 2019 09:20:22 +0000 https://sociallight.net/?p=7378 I’ve talked before about the fact that bad clients can make your business better. But they also create stress, and have the ability to make a pleasant day go down in flames. When I talk to other business owners about what makes for a bad client, I hear things ranging from people that don’t pay their invoices to others that [...]

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5 tips for conducting a year-end marketing review – Business Rules https://sociallight.net/small-business/5-tips-year-end-marketing-review/ Mon, 02 Dec 2019 09:29:01 +0000 https://sociallight.net/?p=7422 When the end of the year rolls around, it’s important to review your business’s marketing strategy. This can show you whether there’s anything you should be doing differently to market your business. In this episode of 5 Business Rules, Monika Jansen and I share five pieces of advice to keep in mind when conducting a year-end marketing review. Spend 4 [...]

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Marketing Best Practices: When to use them and when to go your own way https://sociallight.net/digital-marketing/marketing-best-practices/ Mon, 25 Nov 2019 10:55:47 +0000 https://sociallight.net/?p=7444 We all know that if you ask two people the same question, you’ll get two completely different answers. While it can be fun to get different perspectives, when you’re trying to grow your business it can be a challenge to figure out what the right answer is. Here’s the truth: when it comes to marketing, there is no “right” answer. [...]

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5 digital media stats you should know – Business Rules https://sociallight.net/social-media/5-digital-media-stats/ Mon, 18 Nov 2019 10:30:43 +0000 https://sociallight.net/?p=7402 The digital media landscape is constantly changing, so it’s important when doing business to be aware of the latest online trends. In this episode of 5 Business Rules, Monika Jansen and I share five crazy digital media stats that you should know. Spend 4 minutes watching the video or read on for the tips.   Social media use peaked in [...]

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6 Ways to Stay Green in a Day of Meetings https://sociallight.net/small-business/6-ways-to-stay-green-in-a-day-of-meetings/ Mon, 11 Nov 2019 16:15:38 +0000 https://sociallight.net/?p=7446 Over the past year I have gone from taking an interest in being more sustainable, to becoming a full-on conservation nut. In my personal life this has meant everything from switching to a mainly plant-based diet to buying a new Tesla. And yes, I’ve earned a lot of eye-rolls from my husband in the process. When I’m working out of [...]

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