Guiding Light Blog – Social Light https://sociallight.net Making the internet friendlier to small business Thu, 17 Sep 2020 15:16:11 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.2 5 Marketing Rules That Never Change {Video} https://sociallight.net/digital-marketing/marketing-rules-never-change/ Thu, 17 Sep 2020 15:10:12 +0000 https://sociallight.net/?p=7922 It may seem like the way to market your business changes every day. Whether a new social media channel is on the rise, or Google changed their algorithm, it’s hard to keep up with different marketing channels. The good news is that there are some rules that don’t change. Ever. In this episode of 5 Business Rules, Monika Jansen and [...]

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Does Social Media Impact SEO? 5 Things You Need to Know https://sociallight.net/seo/social-media-impact-seo/ Wed, 02 Sep 2020 15:46:38 +0000 https://sociallight.net/?p=7940 Social media and SEO are two very different digital marketing strategies, but  they can work in tandem. At their core, both social media and SEO help people to find information. Integrating the two will help more users discover your business, and boost your rankings in the search engine results pages indirectly. In this episode of 5 Business Rules, Monika Jansen [...]

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5 Ways to get paid electronically https://sociallight.net/web-design/get-paid-electronically/ Wed, 26 Aug 2020 20:01:54 +0000 https://sociallight.net/?p=7919 Since COVID-19 came around, more and more businesses are seeking ways to do more business online. If that’s the case for you, it’s important to be aware of your choices when it comes to electronic payments. In this episode of 5 Business Rules, Monika and I cover 5 ways you can get paid online. Spend 4 minutes watching the video, [...]

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5 Tips for a solid ad campaign https://sociallight.net/digital-marketing/5-tips-for-a-solid-ad-campaign/ Wed, 19 Aug 2020 15:43:20 +0000 https://sociallight.net/?p=7704 Cash is precious these days, so if you are going to invest in an ad campaign, you need to make the most of it. In this episode of 5 Business Rules, Monika and I offer up five tips to set yourself up for success. Spend 5 minutes with the video, or read on for the tips. #1 Know your goals [...]

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Video: One of the Most Effective Ways to Increase Social Media Engagement https://sociallight.net/social-media/video-social-media-engagement/ Wed, 01 Apr 2020 17:39:53 +0000 https://sociallight.net/?p=7637 Those last two seconds you used to read the title? That’s it. There it was. You have less time than that to grab a social media user’s attention as they scroll through their feed. Making the most of these micro-moments matters. So, your content needs to work… hard. Video content is not only a reliable digital marketing workhorse, but sure [...]

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5 ways to create a membership site people want to join – Business Rules Video https://sociallight.net/small-business/create-membership-site-people-want-to-join/ Mon, 23 Mar 2020 10:39:17 +0000 https://sociallight.net/?p=7586 Creating a membership site is a great way of encouraging people to actively engage with your business. However, it also takes a TON of work to set up a membership site, so you want to be sure to do things the right way and create a site that people want to join. In this episode of 5 Business Rules, Monika [...]

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5 tips for writing a book – Business Rules Video https://sociallight.net/small-business/tips-writing-book/ Mon, 09 Mar 2020 10:20:56 +0000 https://sociallight.net/?p=7582 Writing a book is a fun process, but actually completing a book can be quite a challenge. In this episode of 5 Business Rules, Monika and I share five tips to help you through the process of writing a book. Spend 6 minutes watching the video or read on for the tips. Make sure you have a unique angle or [...]

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Strategic Planning 101: Strategy https://sociallight.net/small-business/strategic-planning-101-strategy/ Mon, 02 Mar 2020 16:42:18 +0000 https://sociallight.net/?p=7609 Strategic planning is something that sounds pretty daunting, but it’s an important exercise for business owners to go through, especially if they want to grow. The point is to help you go beyond the day-to-day aspects of running your business and take a longer view. This might help you predict when you’ll need to expand your team, or figure out [...]

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5 ways of approaching an online course – Business Rules Video https://sociallight.net/digital-marketing/approach-online-course/ Mon, 24 Feb 2020 12:50:13 +0000 https://sociallight.net/?p=7559 Does your business possess specialized knowledge that people should be aware of? If so, you may want to consider offering an online course to your customers. Online courses are convenient for students, but actually designing an effective course can be quite challenging. In this episode of 5 Business Rules, Monika and I share 5 tips to keep in mind when [...]

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3 reasons to say good-bye to a client https://sociallight.net/small-business/3-reasons-to-say-good-bye-to-a-client/ Mon, 17 Feb 2020 11:02:29 +0000 https://sociallight.net/?p=7375 If only there was a secret formula to help you figure out who will be a good client and who won’t be. Over the years, I’ve learned to look for certain red flags, but occasionally I find myself in a situation that just isn’t working. Sometimes you can salvage the relationship, but other times it’s best to cut your losses [...]

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